This paper presents a methodology of encapsulation of TiO2 (Titanium dioxide) by emulsion polymerization on the proposal to modify the physical-chemical properties of the pigment surface. In the proposed methodology the TiO2 was previously modified by isopropoxy-titanium-tri-isostearate, before being encapsulated by emulsion polymerization using Methyl Methacrylate as monomer. The effects of the polymerization process, type of initiator and monomer concentration in the efficiency of encapsulation were studied. The encapsulated pigment was characterized by Thermogravimetric Analysis (TGA), Light Scattering (LS) and Transmission Electron Microscopy (TEM).