Toluene solutions of M-2(O2C'Bu)(4) (M = Mo, W; 2 equiv) react with a range of functionalized terephthalic acids, HO2CArCO2H (Ar = C6H4, C6F4, C6Cl4, C6H2-2,5-Cl-2, C6H2-2,5-(OH)(2), C6H3-2-F), to give [((BuCO2)-Bu-t)(3)M-2](2)[mu-O2CArCO2]. These compounds show intense ML(bridge)CT absorptions in the visible region of the electronic spectrum, and the terephthalate bridge serves to electronically couple the two M-2 units via interactions between the M-2 delta and bridge pi orbitals. Electronic structure calculations reveal how the degree of electronic coupling is controlled by the dihedral angles between the terephthalate C-6 ring and the two CO2 units and the degree of interaction between the M-4 delta MOs and the LUMO of the bridge. Both of these factors are controlled by the aryl substituents, and collectively these determine the thermochromism displayed by these complexes in solution together with the physical properties of the oxidized radical cations as determined by electrochemical studies (CV, DPV), UV-vis-NIR and EPR spectroscopic methods.