An approximate analytical model has been developed to predict power consumption for the mixing of shear-thinning fluids with helical ribbon and helical screw ribbon impellers in the laminar flow regime. Extensive data on power input measurements embracing a wide range of flow behaviour index, with strong (n < 0.4) and weak (0.4 < n < 1) shear-thinning fluid characteristics, available in the literature have been used to demonstrate the applicability of the present model for a wide range of helical ribbon mixer configurations. The model is able to explain the differences in the data reported in the existing literature and to successfully predict the complex dependence of power consumption on the fluid properties and the system geometry. Finally, the proposed correlation only requires a knowledge of the flow behaviour index of the fluid and of the geometrical parameters of the mixing systems (wall clearance, number of ribbons, pitch and width of the ribbons) and one characteristic parameter Kp of the mixing system which can be obtained from a single measurement of power for Newtonian liquids in the laminar regime. (c) 2006 Elsevier Ltd. All fights reserved.