The energy flow and fragmentation dynamics of N,N-dirnethylisopropylarnine (DMIPA) upon excitation to the 3p Rydberg, states has been investigated With use of time-resolved photoelectron and mass spectrometry. The 3p states are short-lived, with a lifetime of 701 +/- 45 fs. From the time dependence of the photoelectron spectra, we infer that the primary reaction channel leads to the 3s level, which itself decays to the ground state with a decay time of 87.9 +/- 10.2 ps. The mass Spectrum reveals fragmentation with cleavage at the (x C-C bond, indicating that the energy deposited in vibrations during the internal conversion from 3p to 3s exceeds the bond energy. A thorough examination of the binding energies and temporal dynamics of the Rydberg states, as well as a comparison to the related fragmentation of A N,N-dimethyl-2-butanamine (DM2BA), suggests that the fragments are formed on the ion surfaces, i.e., after ionization and on a time scale much slower than the fluorescence decay from 3s to the ground state.