The coating flow examined here, labelled angled dip coating, is that where a substrate enters a pool of liquid forming an angle beta with the vertical so that it intersects the liquid along a wetting line which is not perpendicular to the direction of its motion, This flow situation is distinctly different from that where the substrate, inclined in the other dimension by the so-called angle of entry alpha, intersects the liquid surface perpendicularly to its motion. Experiments were carried out with various liquids to determine the effect of beta on the substrate velocity at which air is entrained into the liquid. It was observed that as this angle departs from zero, air entrainment is delayed to higher speeds. The data show that the speed which is relevant to air entrainment is not the velocity of the substrate itself but its component normal to the wetting line. This result has important practical implications and suggests that this fundamental principle is also applicable to other coating hows.