The inner reorganization energy of the cation radical of 1,4-bis(dimethylamino) benzene, 1, has been determined to be 0.72 +/-0.02 eV by means of gas-phase photoelectron spectroscopy ( PES). PES studies of 9,10-bis-(dimethylamino)anthracene, 2, and 3,6-bis(dimethylamino)durene, 3, demonstrate that their reorganization energies are smaller than that of 1. The effect of lowering the inner reorganization energy on the rate constant for an electrochemical electron-transfer reaction is to increase the electron-transfer rate constant, k(s). However, voltammetric studies of the two-electron oxidation of 2 and 3 indicate that the values of k(s) for each step are smaller than those for 1, in contradistinction to the measured differences in reorganization energies. The voltammetric studies of 2 and 3 were reinterpreted according to a mechanism in which each step of oxidation was written as a two-step process, electron transfer with a small inner reorganization energy plus a chemical step of structural change. The agreement of simulations according to this mechanism with the experimental data was excellent. The new reaction scheme eliminated some suspicious features previously obtained with an analysis where electron transfer and structural change were considered to be concerted. In particular, all electron-transfer coefficients (alpha) were close to one-half, whereas the earlier treatment produced values of alpha much larger or smaller than one-half.