The phase-transfer catalytic reaction (PTC) of 2,4,6-tribromophenol and dibromomethane by quaternary ammonium salt was carried out in a high alkali content of KOH/dibromomethane two-phase medium. A large conversion of 2,4,6-tribromophenol is obtained at a region of high KOH content. Dibromomethane acts both as the organic-phase reactant and the organic solvent; thus, no extra organic solvent is required. Two main products, i.e., alpha -bromomethyl 2,4,6-tribromophenyl ether (mono-substituted product) and bis-(2,4,6-tribromophenoxide)methane (bis-substituted product), were detected in the solution during the phase-transfer catalytic reaction. The active catalyst (tetrabutylammonium 2,4,6-tribromophenoxide, ArOQ), which was produced from the reaction of 2,4,6-tribromophenol, potassium hydroxide, and tetrabutylammonium bromide (TBAB or QBr), is purified as the crystalline product from the reaction solution. A kinetic model is developed to describe the behaviors of the two organic-phase reactions on the basis of the experimental observation. The two intrinsic rate constants of the two organic-phase reactions, which are the rate-determining steps of the whole reaction system, are determined. Effects of the reaction conditions, such as agitation speed, amount of water, amount of TBAB catalyst, temperature, and amount of dibromomethane, quaternary ammonium salts, and inorganic salt KBr, on the conversion of 2,4,6-tribromophenol and the reaction rate are investigated in detail.