A comprehensive study of dispersion of gas-non-Newtonian fluid has been made in a modified downflow bubble column. Distribution of gas holdup in axial location has been anticipated from hydrostatic force balance. The experimental gas holdup data in such modified bubble column have been analyzed by slip velocity and drift-flux models. A correlation in terms of various physical, geometric and operating parameters of the present system has also been developed to analyze the gas holdup.(c) 2006 Elsevier Ltd. All rights reserved.