We investigate the control of state-selective population transfer in the THz spectral range generated by sub-one-cycle pulse excitation. To this end we developed a zero-net-force modification of the optimal control algorithm which allows us to extend the algorithm into the ultrashort pulse domain. By combining the analysis of the control landscapes and that of optimal control theory, we were able to formulate a general mechanism suitable for laser control by ultrashort pulses. The strategy consists of a superposition of two pi-pulses with carrier envelope phases of phi = pi/2. The first pulse is effectively in resonance with the targeted transition, while the second one, fired at around the minimum of the first pulse second lobe, removes leaking to the dipole-coupled background state. To compensate for the pulses ultrashort duration, the carrier frequencies of both pulses are red-shifted from the spectroscopic resonance.