Bubble columns are among the most used equipments for gas-liquid mass transfer processes. This equipment's aim is to generate gas dispersions into a liquid phase in order to improve the contact between phases. Bubble coalescence has always been one of their greatest problems, since it reduces the superficial gas-liquid contact area. However, bigger bubbles can oscillate, and these oscillations increase the mass transfer rate by means of modifying the contact time as well as the concentration profiles surrounding the bubble. In the present work, the coupled effect has been studied by means of two-holed sieve plates with diameters of 1.5, 2 and 2.5mm each, close enough to allow the coalescence and separated enough to avoid it. The results show that although coalescence decreases mass transfer rate from bubbles the deformable bubble generated can, in certain cases, balance the decrease in mass transfer rate due to the reduction in superficial area. This fact can then be used to avoid the harmful effect of coalescence on the mass transfer rate. Empirical and theoretical equations have also been used to explain the phenomena. (c) 2007 Elsevier Ltd. All rights reserved.