Three ternary oxides, SnWO4, PbWO4, and BiVO4, containing p-block cations with ns(2)np(0) electron configurations, so-called lone pair cations, have been studied theoretically using density functional theory and UV-visible diffuse reflectance spectroscopy. The computations reveal significant differences in the underlying electronic structures that are responsible for the varied crystal chemistry of the lone pair cations. The filled 5s orbitals of the Sn2+ ion interact strongly with the 2p orbitals of oxygen, which leads to a significant destabilization of symmetric structures (scheelite and zircon) favored by electrostatic forces. The destabilizing effect of this interaction can be significantly reduced by lowering the symmetry of the Sn2+ site to enable the antibonding Sn 5s-O 2p states to mix with the unfilled Sn 5p orbitals. This interaction produces a localized, nonbonding state at the top of the valence band that corresponds closely with the classical notion of a stereoactive electron lone pair. In compounds containing Pb2+ and Bi3+ the relativistic contraction of the 6s orbital reduces its interaction with oxygen, effectively diminishing its role in shaping the crystal chemical preferences of these ions. In PbWO4 this leads to a stabilization of the symmetric scheelite structure. In the case of BiVO4 the energy of the Bi 6s orbital is further stabilized. Despite this stabilization, the driving force for a stereoactive lone pair distortion appears to be enhanced. The energies of structures exhibiting distorted Bi3+ environments are competitive with structures that possess symmetric Bi3+ environments. Nevertheless, the "lone pair" that results associated with a distorted Bi3+ environment in BiVO4 is more diffuse than the Sn2+ lone pair in beta-SnWO4. Furthermore, the distortion has a much smaller impact on the electronic structure near the Fermi level.