A correlation between morphology development and rheology of polystyrene nanocomposites based upon organophilic layered silicates (organoclay) such as fluoromicas was found as a function of the silicate modification. Organoclay was obtained by means of ion exchange of clay with protonated amine-terminated polystyrenes with molar mass of M-n = 121 and 5800 g/mol. Only when applying shear forces during melt compounding of organoclay modified with high molar mass polystyrene (PS), individual silicate platelets of 1 nm diameter and 600 nm length were obtained. Dispersions of such in-situ formed nanoparticles with aspect ratio of 600 accounted for unique elastic properties observed in the low frequency range of the dynamic modulus, whereas organoclay modified with low molecular PS did not exfoliate and exhibited rheological behavior very similar to that of conventional fillers.