We report on the characterization of a number of random copolymers of "para" poly(2,5-pyrindinediyl) (PPY) and "meta" poly(2,6-pyridinediyl) (PmPY). We demonstrate some ability to control the photophysical properties by variation of the ratio of the monomeric components of the copolymers. These effects, in both film and solution are then related to the chain rigidity and effective conjugation length of each copolymer as determined by light scattering ellipsometric, and optical measurements. We find that as expected, the more rigid the polymer chain, the more delocalized the backbone pi-electrons become in the solid state. However, in solution this does not appear to be the case.