In this paper, we developed a new kind of substrate, silver-coated indium, tin oxide (ITO), to investigate the character of surface-enhanced Raman scattering (SERS) of p-hydroxybenzoic acid (PHBA). Homogeneous Ag-coated ITO substrate was obtained by decomposing AgNO3 on the surface of ITO. A SERS spectrum of very good quality of "silver nanoparticles/PHBA/silver-coated ITO" was reported by adding PHBA aqueous solution and silver colloid onto the surface of silver-coated ITO repeatedly. PHBA molecules absorbed onto the surface of the silver nanoparticles through ionized carboxyl, and the PHBA molecules tended to tilt on the surface in this system. The rich information obtained from the silver nanoparticles/PHBA/silver-coated ITO system indicates that this is a highly SERS-active system. Not only was the number of the vibrational modes increased, but also were the frequencies of Raman bands shifted. The two SERS mechanisms, the "electromagnetic" and "chemical" mechanism, were mainly responsible for the experimental results. Furthermore, the silver nanoparticles modified on the silver-coated ITO surface play an important role in magnifying the surface local electric field near the silver film surface through resonant surface plasmon excitation. (C) 2007 Elsevier Inc. All rights reserved.