Over the last decade, demand-side management (DSM) in the USA has transformed from a start up activity to a full blown industry. Annual DSM expenditures are now measured in billions of dollars, energy savings in billion kilowatt hours and peak load reductions in thousands of megawatts, While DSM still remains a significant part of many utilities＇ strategies to meet current and future customer needs, its image has been tarnished and with the industry facing competition, its future is in doubt.