This paper studies 12 DSM options which could be implemented in various categories of industries in India, It examines their costs and economic and environmental impacts, and estimates yearly targets for the next 15 years (1995-2010), The results indicate that savings of 24 616 MW and 122 991 GWh can be achieved over the base line growth with a cost of Rs 325 568 million (in present values), Finally, the potential environmental trade-off between system cost and power plant emission reductions is discussed, This is an effort to carry out bottom-up modelling, which mainly looks at programme costs where much of the funds come from customers themselves, However, they require extra support through DSM programmes,