Montgomery County, Maryland, USA, recently created a transportation management district in a suburban, auto-oriented area, This district relies upon private sector management and voluntary compliance of employers, employees, and residents in transportation demand management actions that serve to reduce reliance on the single occupant vehicle, The county extensively involved the community throughout the creation process to enhance the chances for long-term success of the initiative, Public acceptance was initially good, including support for revenue measures that would make the district self-sufficient, Later stages of the TMD will determine whether revenues were substantial enough to provide extensive travel services and whether local employers will join voluntarily with the TMD in the promotion of demand management measures to employees.