We investigate the strength of adhesion and the dynamics of detachment of elastic beads (Young's modulus E; 1 MPa) adhering to a horizontal solid surface in a viscous liquid. The beads are initially compressed on the surface. Their unbinding is imposed by fast vertical stretching (above a certain threshold value). The decrease in the contact radius is monitored by interferential microscopy. We find that the dynamics of detachment involves three steps: (i) fast elastic decompression, (ii) slow adhesive detachment, and (iii) catastrophic rupture. They can be interpreted by a transfer of the Johnson Kendall Roberts (JKR) energy toward viscous losses in the liquid wedge, near the rubber/ solid/liquid (R/S/L) contact line.