Photochemical synthesis of gold nanorods (NRs) in a micellar solution of hexadecyltrimethylammonium bromide (CTAB) was triggered by photoreactions of ketones. Photoexcitation of gold ions and silver bromide clusters ((AgBr)(n)) in the absence of ketones did not produce NRs. The initial products of the photoirradiation were probably ketyl radicals, which then initiated reactions to form NRs. NRs formed in darkness, if the reaction solutions were irradiated by UV light for a few minutes, thus indicating that the photochemical products catalyzed NR-formation.