Swedish energy companies started to offer energy services after competition was introduced in the electricity market. These services are sooner qualitative supplements (eg secure, cheap, and clean energy provision) to the ordinary energy products (eg electricity and district heating) than linked to their actual end-use services (eg space conditioning, illumination, and cooling), Few of them are new but constitute more of a new appearance used in price negotiations. Companies having non-competitive cost levels then tend to make combined offers including services in the products which obscure price comparisons. Since real product development would demand a closer relation with the end users to learn about their specific needs, the incentive sooner originates from the threat of competitors than from customers themselves. Energy services are part of a development, where the previous geographic subdivision of the electricity market appears to be replaced by a subdivision according to size of customers in relation to size of energy companies.