A new feedback batch control strategy based on multiway partial least squares (MPLS) model and dEWMA (double exponentially weighted moving average) control for the end-point product quality system is proposed in this paper. It combines batch-to-batch (BtB) control with on-line tracking control within a batch. In the BtB operation, MPLS-based dEWMA control is done by applying feedback from the final output quality of the batch process. It utilizes the information from the current batch to improve quality for the next batch. The advantage of MPLS is to extract the strongest relationship between the input and the output variables in the reduced space of the latent variables model rather than in the real space of the highly dimensional manipulated variable trajectories. It is particularly useful for inherent noise suppression. Then the optimal manipulated variable trajectories in the score space without decoupler design can be directly and individually applied to each control loop under the MPLS modeling structure. Then the dEWMA controller can be applied to each SISO control loop respectively to address the model errors gradually reduced from model-plant mismatches and unmeasured disturbances. In on-line tracking control within a batch, the MPLS-based dEWMA control strategy is developed to explore the possible adjustments of the future input trajectories. It fixes up the disturbances just in time instead of until the next batch run and maintains the product specification when this batch is finished. To demonstrate the potential applications of the proposed design method, a typical batch reactor with processes of different dynamics is applied. Comparisons between MPLS-based dEWMA BtB control and MPLS-based dEWMA within-batch control are also made. (c) 2007 Elsevier Ltd. All rights reserved.