The phase behavior of ternary mixtures of 1-cetyl-3-methyl imidazolium bromide (C(16)mim-Br)/p-xylene/water is studied by small-angle X-ray scattering (SAXS), polarized optical microscopy (POM), and rheology measurements. Two types of lyotropic liquid crystalline phases are formed in the mixtures: hexagonal and lamellar. The structural parameters of the lyotropic liquid crystalline phases are calculated. Greater surfactant content in the sample leads to denser aggregation of the cylindrical units in the hexagonal liquid crystalline phase. The increase in lattice parameter and thickness of the water layer in lamellar phase are attributed to the increase of water content, and the area per surfactant molecule at the hydrophobic/hydrophilic interface for lamellar phase is found to be larger than that for hexagonal phase. The structural parameters of the liquid crystalline phases formed from the cetyltrimethylammonium bromide (CTAB) system are larger than those for the C(16)mim-Br system. The rheological properties of the samples are also found to be related to the structure of the liquid crystalline phases. (C) 2008 Elsevier Inc. All rights reserved.