Ultrafast photoinduced bimolecular electron transfer (ET) dynamics between 7-aminocoumarin derivatives and N,N-dimethylaniline (DMAN) has been studied in neutral (TX100), cationic (DTAB) and anionic (SDS) micellar media. A very fast decay time constant (tau(fast)) shorter than similar to 10 ps has been observed for the coumarins in the presence of DMAN in all of the three micellar media. In this time scale, reactants in the micellar phase undergo ET interactions without involving diffusion or reorientation of the reactants and thus can be envisaged as equivalent to nondiffusive bimolecular ET reaction. The fastest ET rates estimated as the inverse of the shortest lifetime components of the fluorescence decay (k(et) congruent to tau(-1)(fast)) nicely follow the predicted Marcus inversion behavior with reaction exergonicity (-Delta G degrees), irrespective of the nature of micelles considered. Onset of inversion in ET rates occur at similar to 0.61 eV lower exergonicity in SDS and TX100 micelles compared with that in DTAB micelle and are rationalized following two-dimensional ET (2DET) theory. These differences suggest the possibility of tuning Marcus inversion by proper selection of micelles. Interestingly, ET rates (k(et)(')) obtained from the conventional Stern-Volmer analysis of the relatively longer time constants of the fluorescence decays also exhibit similar Marcus correlation with Delta G degrees, showing clear inversion behavior. Fitting of Marcus correlation curves for k(et) and k(et)(') indicate two largely different values for the electronic coupling parameters. In micellar media, as the interacting donor-acceptor molecules are on an average expected to be separated by an intervening surfactant chain and the reorientation rate of the reactants is quite slow, it is predicted that the ultrafast ET (k(et)) component arises because of the surfactant separated donor-acceptor pairs that are orientated perfectly to give the maximum electronic coupling. The slower ET (k(et)(')) is predicted to arise because of those pairs where the donor-acceptor orientations are not very suitable but good enough to give a sizable electronic coupling.