A new polyvinylchloride membrane sensor for Cd2+ ions based on N,N-(4-methyl-1,2-phenylene)diquinoline-2-carboxamide (Mebqb) as a new and excellent neutral ionophore has been prepared. The sensor shows a Nernestian response for cadmium ions over a wide concentration range (1.0 x 10(-6) to 1.0 x 10(-1)M) with the determination coefficient of 0.9964 and slope of 29.9 +/- 0.5 mV decade(-1). The limit of detection is 8 x 10(-7) M. It has a fast response time of 3-8 s and can be used for at least 8 weeks without any divergence in potential. The electrode can be used in the pH range from 4.0 to 9.0. The proposed sensor shows a very good discriminating ability towards Cd2+ ion in comparison to some alkali, alkaline earth, transition and heavy metal ions. It was successfully applied for the direct determination of Cd2+ in standard and real sample solutions. (c) 2007 Elsevier B.V. All rights reserved.