Explanations of electrostatic behaviour of individual particulates have always invoked net electrostatic charge and neglected any fixed dipoles arising from nonuniform distribution of charge on their surface. Here for the first time, techniques are described to measure both net charge of each particle and its dipole moment by sampling, photography, and movement analysis of particles suspended in air. In this study, spherical dielectric particles were subjected to a non-uniform electric field (around a probe) and their trajectory was followed with a multi-flash high-speed video camera. These first results Support the existence of fixed or "permanent" dipoles, on tribocharged particles. (C) 2009 The Society of Powder Technology Japan. Published by Elsevier BV and The Society of Powder Technology Japan. All rights reserved.