Carbon-doped TiO2 (C-TiO2) Was successfully prepared from a conventional sol-gel synthesis without using external carbon precursors whereas all the previous reports on the synthesis of C-TiO2 utilized them. The carbons contained in titanium alkoxide precursor could be incorporated into the lattice of TiO2 with creating mid-bandgap electronic states through the controlled calcination. The level of carbon doping was changed sensitively depending on the calcination temperature, which was verified by UV-visible diffuse reflectance spectroscopy and X-ray photoelectron spectroscopy. The charge pair generation/recombination in C-TiO2 was compared under visible and UV light through a time-resolved diffuse reflectance spectroscopy study, which suggested the presence of midgap energy levels induced by the incorporation of carbon dopants. The carbon doping was maximal when the calcination temperature was around 200-250 degrees C and hindered at higher temperatures. The visible light activities of the prepared TiO2 samples for the conversion of 4-chlorophenol and iodide were also strongly dependent on the calcination temperature and maximized at around 250 degrees C. This study implies that the carbon doping in TiO2 can be obtained even unintentionally in the conventional sol-gel synthesis. (C) 2009 Elsevier B.V. All rights reserved.