We have used ab initio methods to confirm the existence of an inversion in the photoinduced intramolecular electron transfer in large conjugated pyridinium betaines, by examining compounds where an imidazole ring and a pyridinic group are connected by polyenic chains of increasing size. As these intermediary conjugated bridges get longer, an unusual net charge transfer is observed. The conjugated chain becomes a channel for the photoinduced electronic density flow, and the amount of charge at the donor and acceptor groups is reduced, while an inversion in the spatial localization of the frontier orbitals occurs. We discuss the corresponding implications on the nonlinear optical, photochemical and solvatochromic properties of these molecules. (c) 2008 Elsevier B.V. All rights reserved.