A better understanding of colloidal macrostructure of the heavy petroleum products and their complex fractions is of great importance in the context of industrial problems that arise during the crude oil production, refining and transport. Much effort has been devoted to the chemical structure studies, but there is a need for more precise data regarding parameters that characterize those complex systems. For instance, the molecular weight of heavy molecules, the composition and size of aggregates formed during the industrial processing and their evolution upon the variation of temperature, pressure and with the addition of solvent have not been well known. In this paper we present new results obtained using several powerful techniques. Scattering methods (using X-rays and neutrons) are applied to study both the fractionated products (asphaltene and resin solutions in more or less good solvents) and the real systems (Safaniya vacuum residue). The lamellar structural model for asphaltenes and resins is confirmed and the molecular weight of these species determined using a polydisperse size distribution. Discussion is presented concerning the specificity of X-ray and neutron scattering : X-ray experiments are more sensitive to the aromatic-rich regions, whereas the neutron scattering data provide information about all the particle volume. Viscosimetry measurements provide information on the molecular shape of asphaltene and confirm the disk-like model. Critical micellar concentration has been obtained using Vapour Pressure Osmometry (VPO) for asphaltene suspensions in toluene and in pyridine. The resin molecules are smaller than asphaltenes, and appear to be a good solvent for asphaltenes. One of the major conclusions of this work is the wide-spread presence of density heterogeneities in diluted solutions of asphaltenes and resins as well as in the pure product (Safaniya vacuum residue). This was deduced from the scattering experiments and cryo-scanning electron microscopy data. The heating effects were studied: a temperature increase leads to the decrease of molecular weight, but heterogeneities remain present. The structure of vacuum residue exhibits large density fluctuations which are thermally stable. These dense regions remain connected into a network up to 393 degrees K and determine the yield value of the rheological behaviour.