The paper presents a field study of occupants' thermal comfort and residential thermal environment conducted in an urban and a rural area in Hunan province, which is located in central southern China. The study was performed during the cold winter 2006. Twenty-eight naturally ventilated urban residences and 30 also naturally ventilated rural residences were investigated. A comparative analysis was performed on results from urban and rural residences. The mean thermal sensation vote of rural residences is approximately 0.4 higher than that of urban residences at the same operative temperature. Thermal sensation votes calculated by Farger's PMV model did not agree with these obtained directly from the questionnaire data. The neutral operative temperature of urban and rural residences is 14.0 and 11.5 degrees C, respectively. Percentage of acceptable votes of rural occupants is higher than that of urban occupants at the same operative temperature. It suggests that rural occupants may have higher cold tolerance than urban occupants for their physiological acclimatization, or have relative lower thermal expectation than urban occupants because of few air-conditioners used in the rural area. The research will be instrumental to researchers to formulate thermal standards for naturally ventilated buildings in rural areas. (c) 2008 Elsevier B.V. All rights reserved.