Rapid growth of road vehicles, private vehicles in particular, has resulted in continuing growth in China's oil demand and imports, which has been widely accepted as a major factor effecting future oil availability and prices, and a major contributor to China's GHG emission increase. This paper is intended to analyze the future trends of energy demand and GHG emissions in China's road transport sector and to assess the effectiveness of possible reduction measures. A detailed model has been developed to derive a reliable historical trend of energy demand and GHG emissions in China's road transport sector between 2000 and 2005 and to project future trends. Two scenarios have been designed to describe the future strategies relating to the development of China's road transport sector. The 'Business as Usual' scenario is used as a baseline reference scenario, in which the government is assumed to do nothing to influence the long-term trends of road transport energy demand. The 'Best Case' scenario is considered to be the most optimized case where a series of available reduction measures such as private vehicle control, fuel economy regulation, promoting diesel and gas vehicles, fuel tax and biofuel promotion, are assumed to be implemented. Energy demand and GHG emissions in China's road transport sector up to 2030 are estimated in these two scenarios. The total reduction potentials in the 'Best Case' scenario and the relative reduction potentials of each measure have been estimated. (C) 2008 Elsevier Ltd. All rights reserved.