A series of blue dye molecules, Evans blue (EB), Chicago sky blue (0), Niagara blue (NB) were incorporated by direct co-precipitation within the galleries of negatively charge layered double hydroxide (LDH). The materials of cation composition Zn/A1 = 2 lead to well-defined organic inorganic assemblies. The molecular arrangement of the interleaved dye molecule is proposed by 1D electronic density projection along the stacking direction for the hydrothermally treated samples with alternatively a highly inclined orientation of EB and CB and a parallel-bilayer arrangement for NB. Blue coloured LDH assemblies were subsequently dispersed into polystyrene (PS). It was found that the hybrid fillers do not interfere in the radical polymerization of styrene, giving rise to similar molecular weight and polydispersity than filler free PS, while higher glass transition temperatures were obtained for the nanocomposites. This was consistent with the rheological behaviour with the observation for LDH/NB filler based nanocomposite of shear thinning exponent different from zero, underlining frictional interaction between filler and PS chain. The absorption maximum slightly blue-shifted for the hybrid filler in comparison to the corresponding organic dye was found unmodified for the PS nanocomposite, thus giving rise to blue coloured plastic films, reminiscent somehow of the blue Maya effect. (c) 2008 Elsevier Inc. All rights reserved.