With a view to understand the influence of nano size on various properties of cobalt-doped ZnO-based diluted magnetic semiconductors, a series of materials were prepared by the citrate gel route. The phase and morphology studies have been carried out by X-ray diffraction and transmission electron microscopy, respectively. All the samples of the present investigation are found to have hexagonal wurtzite structure and crystallite sizes are found to vary from 25 nm to 65 nm. From the optical absorption measurements it has been observed that upon doping with cobalt, the energy band gap is found to shift towards lower energy side (red shift) while it shifts towards higher energy side (blue shift) when the crystallite size is increased continuously. It has been observed from the XPS results that oxidation state of Cobalt is +2 and that the difference in binding energies of Co 2p3/2 and Co 2p1/2 is found to increase continuously with increasing crystallite size. Finally, all the samples are found to exhibit room temperature ferromagnetism and the specific magnetization decreases with increasing crystallite size. Published by Elsevier B.V.