Several poly(pyridinium salt)s containing various organic counterions and oxyethylene unit in their backbones were synthesized by either the ring-transmutation polymerization reaction of 4,4'-(1,4-phenylene)bis(2,6-diphenylpyrylium tosylate) with 1,2-bis(4-aminophenoxy)ethane on heating in dimethyl sulfoxide or the metathesis reaction of the tosylate polymer with the corresponding lithium or sodium salts in acetonitrile. Their chemical structures were determined by H-1 and C-13 NMR spectroscopy, and elemental analyses. Their number-average molecular weights and polydispersity indices were in the range of 59,000-63,000 and 1.41-1.65, respectively, as determined by gel permeation chromatography. They were characterized for their thermotropic and lyotropic liquid-crystalline properties by using differential scanning calorimetry and polarizing optical microscopy. Since these polymers exhibited liquid-crystalline phase both in the melt and in solutions, they belong to an amphotropic class of ionic polymers. Their light-emitting properties both in polar organic solvents and in films cast from methanol and acetonitrile were also studied by using spectrofluorometry. (C) 2009 Elsevier Ltd. All rights reserved.