A red shift of the exciton of ZnO nanowires is efficiently produced by bending strain, as demonstrated by a low-temperature (81 K) cathodoluminescence (CL) study of ZnO nanowires bent into L- or S-shapes. The figure shows a nanowire (Fig. a) with the positions of CL measurements marked. The corresponding CL spectra-revealing a peak shift and broadening in the region of the bend-are shown in Figure b.