In situ single-stage electrochemical bleaching of kraft bagasse pulp was carried out in a cylindrical agitated vessel fitted with four graphite rod anodes and a cylindrical stainless steel screen cathode, using NaCl as an electrolyte. The effect of current density, pH, NaCl concentration, impeller rotational speed, temperature, and pulp consistency on the rate of bleaching was studied. It was found that the rate of bleaching increased with increasing current density, NaCl concentration, and temperature and decreased with increasing pH and pulp consistency. The effect of temperature was found to fit Arrhenius equation with an activation energy of 0.515 kcal/mol, which denotes a diffusion-controlled mechanism. Energy consumption (EC) calculation showed that EC ranged from 0.225 to 3.11 kWh/kg dry pulp depending on the current density. The strength of bleached pulp was little affected by bleaching lying within an acceptable range.