When resource utilization and/or minimization of waste is comparable in importance to the production rate, the design of the operation policy should encompass an entire campaign of batches rather than a single batch. This notion of campaign optimization is particularly relevant to batch distillation with reversible reaction which produces significant amounts of off-cuts. Reprocessing these off-cuts merely based on consideration of a single batch may lead not only to inefficient production rates but also to the inefficient utilization of reactants. A general strategy for deciding the campaign structure for such an operation is presented. The concept of distillation characteristic is introduced, and its exploitation is shown to result in a simple but effective reprocessing policy for off-cuts. The economic benefits of such a campaign structure are demonstrated with the help of a case study.