The dissipative processes that arise in a microchannel flow subjected to electromagnetic interactions, as occurs in a MHD (magnetohydrodynamic) micropump, are analyzed. The entropy generation rate is used as a tool for the assessment of the intrinsic irreversibilities present in the microchannel owing to viscous friction, heat flow and electric conduction. The flow in a parallel plate microchannel produced by a Lorentz force created by a transverse magnetic field and an injected electric current is considered assuming a thermally fully developed flow and conducting walls of finite thickness. The conjugate heat transfer problem in the fluid and solid walls is solved analytically using thermal boundary conditions of the third kind at the outer surfaces of the walls and continuity of temperature and heat flux across the fluid-wall interfaces. Velocity, temperature and current density fields in the fluid and walls are used to calculate the global entropy generation rate. Conditions under which this quantity is minimized are determined for specific values of the geometrical and physical parameters of the system. The Nusselt number is also calculated and explored for different conditions. Results can be used to determine optimized conditions that lead to a minimum dissipation consistent with the physical constraints demanded by the microdevice. (C) 2010 Elsevier Ltd. All rights reserved.