This paper describes the concept development and work to date, of an innovative 'true' building integrated wind turbine. The context for this is the role of small-scale renewable energy in addressing climate change. In the UK a number of small wind turbines have reached the market, however, in almost all cases, these are existing HAWT or VAWT tower mounted systems. Due to their inherent design qualities, and issues such as planning requirements, these have much reduced output due to their form and siting and are unable to take advantage of augmented airflow around buildings. The Crossflex proposal is a radical new development of a Darrieus turbine form. As well as having a technically innovative flexible blade system, it also utilises a lightweight cowling system that can provide both augmented airflow and improved visual integration into new and existing building forms. It is a modular form that can be sited on ridges and corners of buildings to provide useful levels of generation. (C) 2010 Elsevier B.V. All rights reserved.