The literature on public attitudes to wind power is underpinned by key assumptions which limit its scope and restrict the findings it can present. Five key assumptions are that: (1) The majority of the public supports wind power. (2) Opposition to wind power is therefore deviant. (3) Opponents are ignorant or misinformed. (4) The reason for understanding opposition is to overcome it. (5) Trust is key. The paper calls for critical reflection on each of these assumptions. It should not be assumed that opposition to wind power is deviant/illegitimate. Opposition cannot be dismissed as ignorant or misinformed instead it must be acknowledged that objectors are often very knowledgeable. Public attitudes and responses to wind power should not be examined in order to mitigate potential future opposition, but rather in order to understand the social context of renewable energy. Trust is identified as a key issue, however greater trust must be placed in members of the public and in their knowledge. In sum, the literature must abandon the assumption that it knows who is 'right' and instead must engage with the possibility that objectors to wind power are not always 'wrong'. (C) 2009 Elsevier Ltd. All rights reserved.