The focus of this work is an investigation of the effect of prevailing time regime on energy consumption. In particular we perform analysis demonstrating potential energy savings which could be obtained were Great Britain to maintain daylight savings time (DST) over winter, instead of reverting to Greenwich mean time (GMT). We review the literature on the effect of DST on energy consumption and show that this indicates a justification for considering the issue. Our headline result is in agreement with many related studies in that advancing the clock by an hour in winter would lead to energy savings of at least 0.3% of daily demand in Great Britain. In deriving this result we have adopted methodologies currently used in load prediction, in particular Support Vector Regression, to estimate energy demand on a half-hourly basis. Corresponding cost savings are found to be higher (due to the nonlinear increase of costs) and we find them to be on the order of 0.6% over the months considered. In terms of environmental impact we find the saving to be approximately equivalent to 450,000 ton of CO2. In deriving these results we adopt a conservative approach such that we consider them lower bounds on any true savings. (C) 2010 Elsevier Ltd. All rights reserved.