New electrified vehicle concepts are about to enter the market in Europe. The expected gains in environmental performance for these new vehicle types are associated with higher technology costs. In parallel, the fuel efficiency of internal combustion engine vehicles and hybrids is continuously improved, which in turn advances their environmental performance but also leads to additional technology costs versus today's vehicles. The present study compares the well-to-wheel CO2 emissions, costs and CO2 abatement costs of generic European cars, including a gasoline vehicle, diesel vehicle, gasoline hybrid, diesel hybrid, plug in hybrid and battery electric vehicle. The predictive comparison is done for the snapshots 2010, 2020 and 2030 under a new energy policy scenario for Europe. The results of the study show clearly that the electrification of vehicles offer significant possibilities to reduce specific CO2 emissions in road transport, when supported by adequate policies to decarbonise the electricity generation. Additional technology costs for electrified vehicle types are an issue in the beginning, but can go down to enable payback periods of less than 5 years and very competitive CO2 abatement costs, provided that market barriers can be overcome through targeted policy support that mainly addresses their initial cost penalty. (C) 2010 Elsevier Ltd. All rights reserved.