All the growth-oriented sectors in a developing economy consume enormous energy in their production processes. Steel, aluminium and cement are the key manufacturing industries in India which provide inputs to various other sectors such as construction, transportation, power transmission, etc. As a result, their demand is consistently rising. These industries are heavily energy-intensive and use raw materials such as iron ore, coal, electricity, steam, and fuel oil, whose supply can act as severe production constraints over a period of time and can hinder sustainable development. Hence it becomes imperative for these industries to continuously innovate more energy efficient techniques. This paper makes a foray into the energy demand for these industries and explores the potential of any future reduction in their energy consumption. The paper offers a projection scenario for 2001-2031 (based on the MARKAL Modeling exercise for India) for possible catching up in reduction in energy consumptions in these sectors under alternative situations. The analysis suggests the existence of some plausible energy efficiency enhancing techniques in these industries. Exploring these options will definitely ensure cost effectiveness and competitiveness of these three key sectors in the global market. (C) 2010 Elsevier Ltd. All rights reserved.