The turbulent convective heat transfer and friction factor behavior of Al2O3 nanofluid in a circular tube with different aspect ratios of longitudinal strip inserts are studied experimentally. Experiments are conducted with water and nanofluid in the range of 3000 < Re < 22,000, particle volume concentration 0 < phi < 0.5% and longitudinal strip aspect ratios of 0 < AR < 18. The agreement between the values of Nusselt number obtained with water is satisfactory when compared with the data of Heish and Huang. Results indicate that heat transfer coefficients increase with nanofluid volume concentration and decrease with aspect ratio. (C) 2010 Elsevier Ltd. All rights reserved.