Utilization potential of membrane filtration retentate (concentrate) of bleach plant effluent from paper industry, in bricks production, was investigated in the present study. Bricks were prepared by using retentate of membrane filtration in place of water. The physical properties measured for bricks were dimensions, density, moisture content, compressive strength, water absorption and porosity. Chemical analysis of the bricks was performed for water leachability and acid leachability, using ASTM Standard methods D 3987-06 and D 5233-92 respectively. The leachate samples were analyzed for Al, Cu, Fe, Co, Cr, Pb, Ni and Zn using MS (atomic absorption spectrophotometer). Adsorbable organic halides (AOX) of leachate were analyzed by using AOX analyzer model ECS 1200 using column method. It was observed that the physical and chemical properties of bricks especially fire clay bricks were not adversely affected by the use of wastewater. Therefore, the organic matter of the retentate of membrane filtration creates no problems for this application. (C) 2010 Elsevier B.V. All rights reserved.