A non-similar boundary layer analysis is presented to study the flow, heat and mass transfer characteristics of non-Darcian mixed convection of a non-Newtonian fluid from a vertical isothermal plate embedded in a homogeneous porous medium with the effect of Soret and Dufour and in the presence of either surface injection or suction. The value of the mixed-convection parameter lies between 0 and 1. In addition, the power-law model is used for non-Newtonian fluids with exponent n < 1 for pseudoplastics n = 1 for Newtonian fluids and n > 1 for dilatant fluids. Furthermore, the coordinates and dependent variables are transformed to yield computationally efficient numerical solutions that are valid over the entire range of mixed convection, from the pure forced-convection limit to the pure free-convection limit, and the whole domain of non-Newtonian fluids, from pseudoplastics to dilatant fluids. The numerical solution of the problem is derived using a Runge-Kutta integration scheme with Newton-Raphson shooting technique. Distributions for velocity, temperature and concentration, as well as for the rate of wall heat and mass transfer, have been obtained and discussed for various physical parametric values. (C) 2010 Elsevier B.V. All rights reserved.