The electrochemical reduction of a fluorene-based conjugated polymer, poly(9-fluorenone-alt-9,9-dioctylfluorene), was investigated for the first time. The carbonyl group in the fluorenone unit was selectively and quantitatively converted to the methylene group, as determined by H-1 NMR, IR, and energy-dispersive X-ray (EDX) analysis. The optical and electrochemical properties of the polymers were studied by UV-vis, photoluminescence (PL), and cyclic voltammetry (CV) measurements and were found to be tunable by varying the reduction level.