The manipulation of the adsorption of the anionic surfactant, sodium dodecyl sulfate, SDS, onto hydrophilic silica by the polyelectrolytes, polyethyleneimine, PEI, ethoxylated PEI, and the polyamine, pentaethylenehexamine, has been studied using neutron reflectometry. The adsorption of a thin PEI layer onto hydrophilic silica promotes a strong reversible adsorption of the SDS through surface charge reversal induced by the PEI at pH 7. At pH 2.4, a much thicker adsorbed PEI layer is partially swelled by the SDS, and the SDS adsorption is now no longer completely reversible. At pH 10, there is some penetration of SDS and solvent into a thin PEI layer, and the SDS adsorption is again not fully reversible. Ethoxylation of the PEI (PEI-EO1 and PEI-EO7) results in a much weaker and fragile PEI and SDS adsorption at both pH 3 and pH 10, and both polymer and surfactant desorb at higher surfactant concentrations (>critical micellar concentration, cmc). For the polyamine, pentaethylenehexamine, adsorption of a layer of intermediate thickness is observed at pH 10, but at pH 3, no poly-amine adsorption is evident; and at both pH 3 and pH 10, no SDS adsorption is observed. The results presented here show that, for the amine-based polyelectrolytes, polymer architecture, molecular weight, and pH can be used to manipulate the surface affinity for anionic surfactant (SDS) adsorption onto polyelectrolyte-coated hydrophilic silica surfaces.