Cr-doped ZnO, i.e. Zn1-xCrxO (x = 0.00, 0.05, 0.10, 0.15 and 0.20) nanoparticles were synthesized by sol-gel route. The structural and morphological properties of these nanoparticles were investigated by high resolution transmission electron microscope (HRTEM). The average particle size of Zn1-xCrxO nanoparticles decreases from 75 to 40 nm with the increase in x from 0.00 to 0.20. The rings observed in selected area diffraction pattern revealed that up to x = 0.10 these nanoparticles have single phase ZnO. However, a secondary spinel phase of ZnCr2O4 was observed for higher Cr doping (x >= 0.15). The optical band gap calculated using UV-visible absorption was decreased from 3.27 to 2.27 eV with the increase in Cr-doping from 0.00 to 0.20 in ZnO nanoparticles. The undoped ZnO (Zn1-xCrxO; x = 0.00) nanoparticles did not show any hysteresis loop at room temperature, however, clear loops were obtained for x = 0.05-0.20. Additionally, magnetization (M) vs. applied magnetic field (H) loops for lower Cr-concentration (x = 0.05) saturate at 5 kOe, and while those with higher Cr concentration (x > 0.05) do not show saturation even at 10 kOe. This may be attributed to increase in the defects at higher Cr-doping into ZnO. The value of saturation magnetization was found to decrease from 4.24 emu g(-1) to 1.96 emu g(-1) with the increase in Cr doping from x = 0.05 to 0.20 in ZnO and may be due to the secondary ZnCr2O4 Phase. (C) 2010 Elsevier B.V. All rights reserved.