Nanocrystalline cellulose (NCC) self-assembles in suspension to form iridescent chiral nematic films upon drying that can reflect circularly polarized light at specific wavelengths. Ultrasound treatment has now been found to increase the chiral nematic pitch in suspension and red-shift the reflection wavelength of NCC films as the applied energy increases. Sonication and electrolyte addition combined allow the reflective properties of the film to be predictably tuned. The effects of sonicating an NCC suspension are cumulative and permanent. Suspensions sonicated with different energy inputs may be mixed to give an NCC film having a reflection band intermediate between those obtained from the individual suspensions. The data suggest that the ultrasound-induced red-shift is electrostatic in nature.