A new kind of electrolyte composed of molten fluorides has been evaluated in order to perform a feasibility study of the direct electroreduction reaction. The direct reduction of SnO2 and Fe3O4 was realised in LiF-NaF at 750 degrees C and in LiF-CaF2 at 850 degrees C for TiO2 and TiO. The electrochemical behaviour of these oxides was studied by linear sweep voltammetry: a current corresponding to the oxide reduction was evidenced for TiO2, SnO2 and Fe3O4. After galvanostatic electrolyses, a complete conversion was obtained for all oxides, except TiO, and the structure of reduced Ti and Fe samples had a typical coral-like structure while dense drops of Sn were recovered (Sn is liquid at operating temperature). After TiO electrolysis, a thin external metallic titanium layer was detected, acting as a barrier for the oxide ion diffusion and no complete reduction can be achieved. This could be explained by a Pilling-Bedworth ratio around 1 for Ti/TiO. (C) 2011 Elsevier Ltd. All rights reserved.